Glocalization of Business also Has Created New Online Work

To understand the term “glocalization,” think about the two words it combines… global and local. Glocalization describes a product or service that is developed globally, but adapted locally in order to accommodate the consumers particular to each local market. The products or services of an online business are tailored to conform to local laws, customs, culture, and consumer preferences. Services that are effectively “glocalized” are of much greater interest and utility to local customers, and as such, are significantly more marketable.

Yahoo! is an example of a company that practices glocalization. It markets a portal that is viewed worldwide. But it offers multiple distinct versions of its website and services, customizing content and language to appeal to individuals who live in some 25 different countries, including China, Russia and Canada.

An ever-increasing number of businesses are developing their own version of glocalization in an effort to build their customer bases and increase sales. VIPdesk.com is an example. They describe the “glocalization” of their services as “international coverage and presence combined with local expertise.” For example, VIP Desk hires a local home-based professionals to perform web-based Concierge Services for clients visiting the area. The local expert responds to requests for information, guidance, and assistance with localized tasks such as restaurant reservations, transportation services or tickets to shows or events.

VIP Desk currently offers a customized local version of global services in 20 market areas: Atlanta, Baltimore, Boston, Charlotte, Dallas, Denver, Detroit, Houston, Los Angeles, Miami, New York, Philadelphia, Phoenix, Portland, Salt Lake City, San Diego, San Francisco, Seattle, St. Louis and Toronto, Canada.

Article Source: http://EzineArticles.com/9084970

The Internet has Significantly Expanded Shopper Expectations

Shoppers now expect knowledge along with their products-condensed and useful information through which they can become fully educated and savvy before they make a buying decision. They are not so much looking for recommendations as they are seeking a basis for making their own intelligent choices.

Consumers also want more options-a fuller selection of choices than they generally can find in a brick-and-mortar store. And they expect convenience while making their purchases, with full support afterwards.

This trend of expanded customer expectations and demands has generated new categories of jobs that are designed to address these needs. Increased customer requirements have changed the landscape for all businesses-traditional as well as online-if they want to thrive, or even if they just want to survive.

As an example of the types of jobs this trend has generated, VIP Desk hires at-home “Brand Ambassadors” to help companies differentiate their company “from the crowd” in order to build customer loyalty. Brand Ambassador services help companies to:

attract and retain their best customers,
increase customer engagement,
extend their brand into the daily lives of their customers,
capture lifestyle and behavior data of their customers,
differentiate their brand from competitors, and
increase customer satisfaction scores and lifetime customer value.

Social Media Has Changed the Needs & Challenges of Business

Companies know that social media is now a critical component of their customers’ decision-making processes. Consumers are more likely to make buying decisions based on what they read from people they trust on social networks such as Facebook, Twitter, forums, blogs, Wikipedia, and Yahoo!Answers.

Here are some market statistics:

72% of customers use social media to research customer care reputation before making a purchase.
92% expect companies to have a social media presence for customer service.
66% want companies to increase the use of social media for customer service.
This new phenomenon creates online jobs that were never even contemplated before-jobs that involve interesting tasks, such as:
capturing data from across the social media landscape,
analyzing and identifying trends,
actively listening to social media conversations,
responding to customers through social media channels,
participating in and understanding global conversations,
merging social media data with other data sources, and
integrating social media when generating contact lists.

One category of work that has been generated by this trend is “social media intelligence and analytics.” What new tasks and services are needed to maintain and maximize a company’s brand presence in the world of tweets, blog posts, and hashtags? What talents, skills, and strategies you need to put into play to be successful, to find employment, and to establish a career in the world of social media?